In this edition of 2018 the Titan Desert by Garmin will have more girls than ever, currently 35 women are already registered in the race, and everything indicates that there will be more than 50 women in the next edition, historical record for the Desert race. The shop Doménica is responsible of this.
The Titan Desert by Garmin has always showed a firm bet for the feminine participation in the race, adding improvements year after year as the separation of showers and toilets in the camps, the bet for the category Duo Mixto or the restoration of the maillot for the female leader some years ago. Nevertheless, the feminine participation had never reached high level of participation.
This year, the Titan Desert by Garmin gives the great quantitative jump thanks to Doménica, which with Assos Switzerland and Tomás Domingo, they have designed a feminine project to take part in the desert race with a team of 30 members.
The company Doménica, inaugurated the 4th of March of this year, situated in the center of Barcelona (Bailén, 86) is a new concept of a cycling shop exclusively focused on women. Being the first one and the only one in Europe in feminine cycling. The mission of the company is to promote the feminine cycling, for this purpose they organize different activities and this year, they have decided to bring a team of 30 amateur women to the race.
The marketing responsible, Marta Garciapons, explains to us that the image of the feminine team finishing the Titan Desert by Garmin all together, will be epic. Her capture campaign for the team of 30 participants has been a success, receiving more than 225 applications by e-mail, of which 30 girls were selected.
They made a selection process with individual interviews where the physical form of the selected ones was born in mind, trying to create a uniform group. The 30 women come from different places of Catalonia and will meet together once a month to accomplish the fixed objectives.
The participants who have not entered the selection of the team, can equally register in our section INSCRIPTIONS of the web.
The team will be joined by the team leader Sara Carmona, who has already taken part in the race (2016) and who has always made projects in feminine teams. She is triathlete, teacher of formation degrees of sports and personal trainer. Now, as a professional challenge she is going to help the girls of the great project to live the adventure of their lives under the slogan “The only impossible thing is that one that you do not try”. To arrive all together, under the values of companionship, union, engagement and passion is something they want to reach in the hardest race by stages of the world.
The challenge consists of demonstrating to the world that not professional women can also confront such an exigent challenge and to do it. During 6 months, Sara Carmona will train and will prepare, physical as mentally, the 30 girls, making a great bet for female cycling.
Since the 1st of November they will have a daily planning of volume of training and once a month they will make different clinics of mechanics and nutrition, moreover a group training with the purpose of being able to finish the Titán Desert by Garmin.
The Titan Desert by Garmin is a special and hard race, in which there is certainly a great space for women. The passion for the bike with other adventure women and the spirit team will be more visible than never in this edition 2018.
The organization of the Titán Desert by Garmin is very complied with the initiative of Doménica and we invite other bikers to follow their example and to confront a challenge so exciting as the Titán.
You can follow and encourage the team of Domenica in its 3 social networks.